Cancelled

Marketing Plan for Oriental Organic Products Targeting Asian Market

Cosmetic company needs Marketing Plan for new product lines. (6 product lines with 22 products)

Requirements:

-must be familiar with US market

-must be familiar with US Asian market (Vietnamese, Chinese, Korean, Philippine, Indian, etc) and where they shop, what they read, where to attract them to buy our products

-must be familiar with marketing in health and beauty industry. Experienced with organic and eastern medicine product is a plus but not required.

-must be familiar with multichannel and internet marketing

-must be able to write and present a solid through marketing plan to be used among US Asian market starting the second half year of 2013

-must be able to use multichannel marketing vehicle to reach to online and offline, retail and wholesale customers (small mom and pa's salon, nail salon, skin care store, speciality store, super market, grocery store, etc)

-must present a solid through plan of how to distribute the product using what marketing tool

-any recommendation after looking at company's website, product catalogs, and product information based on freelancers marketing experience will be highly considerate

Descriptions:

*Products made in Korea in traditional packages with a modern twist.

*All product images and catalogs and available contents will be provided.

*Freelancer will first spend time reading through our company's website, catalogs and products to understand the products and design a through marketing plan among the desire target customers to attract wholesale and retail buyers.

*Freelancer must use all existing art work and make a strong presentation, brand are also color coded to be easily understand by customers associated with its own benefits. The marketing plan should also be consistent with the same color code and benefits that goes with each color each line on all marketing vehicles. For example as below:

Brand#1: Aloe, dry skin, blue

Brand#2: Gold, sensitive skin, gold color

Brand#3: Witch hazel, uneven skin tone, white & silver

Brand#4: Ginseng, mature skin, maroon red

Brand#5: Lotus, anti aging & uneven skin tone, purple, light pink and white

Brand #6: 10 types of "two step masks" (serum+mask) made with natural oriental medicine and organic ingredients. & benefits vary, colors vary

-> This will make more senses once you are selected and received our documents.

*We're a start up company with small budget but big potential, so please bid on your best quote. The freelancer who delivers a great presentation will be consider to hire for the second phrase of this marketing plan to be used starting first half of 2014. All products will be the same, except ingredients and package will be simplified to gear towards the mass market in the US to be sold through big box retailers.

Skills: Advertising, Bulk Marketing, Internet Marketing, Marketing, Sales

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About the Employer:
( 27 reviews ) Lewisville, United States

Project ID: #4333475

10 freelancers are bidding on average $441 for this job

alexandrulz

Hello, I am an experienced marketer/strategist. Will deliver a thought-provoking plan within budget and deadline

$400 USD in 4 days
(2 Reviews)
3.6
abupabuya

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$250 USD in 1 day
(3 Reviews)
3.3
serranoerick30

hi, i can do this job

$250 USD in 7 days
(8 Reviews)
3.3
OhRami

Please consider this. Working with one of the finest American animation company, 3D Animation Video SEO for your website and products are a great way to market, increase sales and jump to the top of search engines. The More

$299 USD in 6 days
(2 Reviews)
3.2
seabeaut

I am interested in this project

$750 USD in 30 days
(1 Review)
2.0
almanub

I have cutting edge knowledge about marketing and brand planning, that I gather from 4 years working in the field of marketing in Bangladesh and from my academic backgrounds, I got my, Bachelor & Master's in busin More

$260 USD in 10 days
(0 Reviews)
0.0
aa2700

I am a native Korean, living in Korea, please reply more detail with your product. Thank you.

$750 USD in 30 days
(0 Reviews)
0.0
luckyvnz

I am a native Vietnamese, living in Vietnam, familiar with US and Asia market. please reply more detail with your product. Thank you

$700 USD in 10 days
(0 Reviews)
0.0
philipliu

Dear employer, I am interested in your project and would like to know more details of the project from you later. Having many years of commercial experience, I believe my expertise on this domain will give me some ad More

$400 USD in 30 days
(0 Reviews)
0.0
jiajiwang

I am a senior consultant,I have created many chinese brand name/slogan/TVC(4400 in all).I hope I can create trade mark name for your brand and sub brand in chinese(1+6).Also slogan.I can help you in your campaign in gr More

$350 USD in 1 day
(0 Reviews)
0.0