You should have a good idea about in-game services industry to understand my needs and deliver appropriate solutions. I'm looking for serious and long-term cooperation, only legit techniques and the best practices. You will be solely responsible for all marketing efforts so you must be able to make analytical decisions regarding investment in channels and strategies that produce the most sales. Please do not bid if you don't have extensive experience in this area.
After years of auction sales, our first version of the site is nearly completed and we need to start marketing. We sell services for online games (like World of Warcraft power leveling). Although we are not competing with price (trust, quality and user experience is our top priority), most of our produces are priced very competitively and we probably have the widest selection and the best product descriptions in the industry, which will make job easy. Advertising budget is small right now and it will be months before entire content is added but services we sell sometimes cost 1000$, so everything you write must be professional and in excellent English. I do not wish to alienate small spenders either (average purchase is about 20$), so target area is quite broad.
Job will involve anything connected to advertising and branding but for now, mainly organic SEO, SMM and on-site content, for example:
- improving landing pages and sales-specific content (not related to any game in particular), like working with designers and making tutorials/FAQ/About to build customer's trust
- professional setup using the best practices (filling and maintaining SM profiles + monitoring and optimizing + tips, policies and schemas for creating game-related content)
- developing and executing long-term marketing strategy (advertising campaigns, promotions, events etc.)
This is just a general idea of what marketing will involve, it will be your job to stay up to date, present professional strategies/ideas and not to miss anything related to the subject.