As the communications landscape becomes more complex, and people discover and define brands through multiple touchpoints, the role of social media has become a focus. I helps brands navigate the social conversation, engage influencers and generate media coverage. I work with data scientists, creative designers, researchers and business strategists to ensure that they account for and meet business goals, marketing objectives and KPIs.
I create engaging branded content supported by distribution across owned channels and paid social advertising, amplified by earned media secured through influencer relationships. I plan, implement and iterate rapidly. I reach users and spark conversation by offering them real value, delivering culturally and contextually relevant content. By harnessing the real-time marketing potential of social media, I help brands capitalize on cultural moments with a human touch.
Activities include:
• Social Media mini-campaigns around each piece of content (Blog
Posts, Whitepapers & eBooks, Case Studies, Webinar, Infographic and
Press Release).
o Create and post Unique messaging per social network
o Each mini-campaign will last 4-8 weeks
• Respond to all discussions from campaigns
• Monitor results of campaigns and adjust tactics where needed
• Target influencers with relevant SentinelOne content
• Cultivate meaningful social relationship with bloggers and analysts on
Twitter
• Focus social effort on relevant #hashtags and events/conferences