Create a brand NAME & LOGO for a hotel management company
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This project is to create the name and logo for our company - and possibly a "tag line." Our name & logo will be seen by people or companies who own hotels and need a company to manage the property. In our industry, this is a standard arrangement. For example, most Hyatts hotels are not owned by Hyatt (the real estate and building are owned by someone else) but they are managed by Hyatt. Hyatt is basically the business and they create earnings for the owners. This is important for you to understand because our name & logo will ultimately be seen & recognized by the general public. However, since we're a start-up we don't have brand recognition yet, so the name must appeal to someone who owns a hotel property and is looking for someone to run it. The name must convey Who We Are (see attached) in such a way that an owner would see it and immediately trust that we will run their property like a first class operation and thus make them a lot of profits. It should be a name that people are proud of, giving an owner bragging rights in the board room or at a cocktail party, that he/she "hired "XCompany" to run their business..."
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