We need a complete Brand Manual for a Company that we can not name here.
All the details (name, history, strategy and values) will be provided after the bid is accepted.
The selection of the Worker will be done considering its portfolio and price, and after a discussion allows us to evaluate how the Worker understood the Company values.
The Worker will first provide 3 logo draft propositions that will be discussed. We will select one version that will then be developed by the Worker into a complete Brand Manual, including the following points:
1. Company Naming: how to correctly write the company name
2. The logo and how to apply it in different contexts: portal, business logo. Give examples of how to correctly use it and how not to use it.
3. The colors: give the Company colors for different media like Pantone, CMYK, RGB, Black & White
4. Typefaces: what fonts to use in different contexts like in Branding, body text...
5. Identity pictures: give some sample pictures that the better transmit the Company vision, to be used in different media
6. Give example of how to apply these rules: for the Web, for advertising, PR communication, consumer communication