What we want from the logo
The brand name is LeanScience. The brand name should also figure in the logo design along with the visual pneumonic.
The tagline will be "Medical science to get you fit".
The charges are steep by India standards. Its a premium service and hence the logo and colors should convey that.
We are looking at something classy.
The extensive use of science, which is a key differentiator.
Getting lean. And eventually fitter.
Please have the option of "by ameet bagwe" written at the bottom somewhere. So its "leanscience - by ameet bagwe".
The key differentiators
The use of science, that is medically researched extensively, and not based on fads or hearsay.
The ability of users to be able to do this themselves later on. unlike traditional ways of weightloss, they are made to understand the science and technique, and then they are able to do it by themselves. They don't need to keep coming back to leanscience for everything, like it happens in other places.
The business philosophy
Using science to help you become healthier, and remain that way.
Using Science = "Medically" researched and proved. Not based on "traditional" knowledge.
help you= within YOUr current lifestyle, Ability to do it YOUrself, Based on YOUr body energy systems
Healthier= Better body composition and markers, Reduce weight, Higher energy levels, become stronger
Remain that way = BE able to do it independently, without supervision or help; Flexible enough to adapt to your lifestyle so you can sustain it in the longer term.
Leanscience is a startup from Bangalore. Our lead consultant has been a nutritional consultant for many years and has had phenomenal results in terms of helping people with weight loss. This has been an informal setup and we now have many celebrities purely through word of mouth.
The business will be conducted mostly through the online platform. There will be self-help courses, which through video and text content will help a person lose weight by themselves through a widely proven technique. In addition, there will be personalized 1:1 consultations too with the lead consultant.