Market Research Project in Lebanon
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Project Budget₹37500 - ₹75000 INR
We have a project to be conducted in Lebanon (strictly in Beirut, Tripoli, and Sidon). Please have a look at the specs below and revert back at the earliest
- Methodology : PAPI
- The questionnaire duration will be 15 minutes max. 5 open questions (4 are brand-related with precodes +“other” and only one fully open ended one).
- Questionnaire is available in Regional Arabic language.
- Target group: population representative - with following screener criteria
- Gender Quota:
male female Total
140 (70%) 60 (30%) 200
- Age quota:
20 - 30 years 31 - 45 years 46 - 65 years Total
40 (20%) 80 (40%) 80 (40%) 200
- Income quota :-
750001 LBP to 900000 LBP per month 900001 LBP to 1050000 LBP per month More than 1050001 LBP per month Total
67 67 67 200
- Respondents need to know Bosch in at least one of the following product categories:
1) Home appliances like refrigerators, Kitchen machines etc. 2) power tools like grinder, saws etc.,3) car parts or car accessories like spark plugs, batteries, wipers etc., 4) security technology like fire systems , closed circuit television etc.
- Sample Size: N = 200 persons aware of the brand Bosch, and also an information how many people in total you needed to ask in order to achieve these 200.
- Cities :- Beirut, Tripoli, Sidon
- Completion Date :- 15th March, 2014 (We need preliminary data of 20 samples before 10th March, 2014 to show up to the end client)
- You need to provide scanned copy of 10 questionnaires at the time of preliminary data submission.
- Please take note that we also need the number of respondents that are not aware of Bosch (screen outs), in order to know the total awareness per country.
- We will share the screener and questionnaire in regional language
- We need to conduct the following –
o Target group recruiting
Kindly confirm receipt of this email and feel free to let me know in case of any queries.
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