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International and Global Marketing

Final year Assignment

International and Global Marketing

2000 words+/- 10%

“Critically evaluate one economic, one political, one social and one cultural issue that could be significant to organisational international and global marketing approaches in the year 2020”.

The chosen issue must be linked with a country throughout the main body, if given use that country if not given find a country the issue links to mostly, and link to question and give a company example and talk about.

Demonstrate ability to think critically and evaluate appropriate evidence to justify your claims.

THROUGHOUT DEFINE, DESCRIBE, EVALUATE AND CRITIQUE.

Use journals, books, newspapers and other academic sources.

1. Intro (200-250 words)

Indicate what you are going to cover in the assignment and in which order you are going to cover it. Explain what organisational international marketing approaches are and anything else related.

2. Economic issue (400words)=

Define what an economic issue is briefly. Chosen issue under economic is poverty in India talk about this linking to question also link it to BRIC (Brazil, Russia, India and China) countries as they all are emerging. Evaluate and analyse then criticise why good/bad throughout. Give one company example within India and link to question. Predict what the issue will be like in 2020 will it increase/decrease and why. E.g. with current trends poverty will increase with increasing population and resources being limited show proof etc.

3. Political issue (400words)=

Define what a political issue is briefly. Chosen issue under political is ageing population in the UK talk about this linking to question. Evaluate and analyse then criticise why good/bad throughout. Give one company example from the UK and link to question. Predict what the issue will be like in 2020.

4. Social issue (400words)=

Define what a social issue is briefly. Chosen issue under social is how consumers effect and care about Corporate Social Responsibility (always refer to customer) talk about this linking to question and link it to a country of your choice which is most applicable (you choose) and within that country give a company example and link it to question. Use Evaluate and analyse then criticise why good/bad throughout. Predict what the issue will be like in 2020.

5. Cultural issue (400words)=

Define what a cultural issue is briefly. Chosen issue under cultural is language barriers (has to link to culture throughout and not go of topic and end up linking to communication) talk about this linking to question and link it to a country of your choice which is most applicable (you choose) and within that country give a company example and link it to question. Evaluate and analyse then criticise why good/bad throughout. Predict what the issue will be like in 2020.

6. Conclusion (250-300words)=

Findings

Synthesise, don’t recapitulate.

Emphasise key material

Refer back to the introduction but talk about the topic with the benefit of hindsight

If you feel it is difficult to arrive at a conclusion, say so – it can demonstrate that you understand the complexity of the issues

Recommendations

Skills: Business Analysis, Management, Marketing, Research Writing

See more: writing findings, writing a good conclusion, writing a critique, why you like academic writing, responsibility in academic writing, marketing company in india, marketing assignment writing, india russia, how to justify academic writing, how to find complexity, how to find a good marketing company, find a marketing company, define writing, corporate intro, complexity of academic writing, complexity example, china writing, bad cover, at&t social responsibility, marketing an introduction, introduction to marketing, why is academic writing so academic, define academic writing, academic linking words, why culture

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