MBA Dissertation

My project is to write a dissertation for my MBA. I am yet to decide on the topic but I have come up with the following to choose from:

1. Mobile Penetration and GDP Growth - chicken and egg relationship.

Here, I was thinking of making a case against the long held notion that GSM penetration is a catalyst for economic growth. I will like to argue the point that one does not go without the other. Without economic growth the mobile industry will not flourish but at the same time mobile communications is a contributor to economic growth.

2. The Expensive Savings of Cutting the Marketing Budget.

Is there a right time to cut marketing spend? Can a struggling company afford to cut it marketing budgeting to improve bottom line? Why do large well known corporations need to invest in marketing. Pepsi refresh is an example of this debate.

The project will thus involve:

1. Deciding on the topic.

2. Write the dissertation proposal and

3. Complete the paper after approval of proposal.

Skills: Market Research, Marketing, Research Writing

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Project ID: #4907765

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