This Powerpoint takes you through the journey of Starbucks right from its inception. How a idea that clicked in Italy transformed the whole Coffee Culture in America and then the rest of the World. The different strategies of Starbucks that makes it one of the most popular brands. What are the policies, what are the [url removed, login to view] Campaigns by [url removed, login to view] it a cult Brand? This project takes you through the journey of Starbucks.