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INTERNATIONAL MARKETING - ARTICLE REVIEW

ARTICLE REVIEW: ( Required to read and critique three journal articles)

---Topics should be limited to articles whose major theme is international business

---The articles should be taken from reputable academic journals and be of sufficient length and complexity to warrant consideration as a potential review article.

---Limit the assessment to five double-spaced pages. Use Times Roman 12 point font. DO NOT EXCEED THE FIVE PAGES

1. MAJOR ISSUES

Identify the major issues involved in the article/case. You should clearly articulate the specific issues the author is addressing.

2. MINOR ISSUES

While major issues are more important to be clear about, students should ascertain any minor issues (explicit or implicit) the author is dealing with. These issues will be ancillary to the major issues and, in fact, may be linked to the major issues. The important issue is to clearly articulate the major and minor issues identified in the reading. Clarity on the issues will enhance your performance in assessing the author’s effectiveness in demonstrating critical points.

3. PRESENTATION OF FACTS

In presenting major issues, arguments are made and facts are presented in the body of the reading. With respect to the major and minor issues, clearly articulate the facts that are presented with respect to the issues raised. Also, if there are explicit or implicit assumptions made in the presentation, clearly identify these assumptions. Again, it is critical you identify the facts presented by the author and link these facts to the major and minor issues. At this stage of your write-up do not evaluate the presentation of facts. Simply present the data the author is using to argue the points related to the major or minor issues.

4. STENGTH OF THE ARGUMENT

In this fourth section, evaluate the strength of the logic the author uses to present and defend the argument(s). Is the logic the author employs in arguing the issues compelling (i.e., is it logically palatable? Convincing? Reasonable?). To what extent is the data supportive of the major thesis presented by the author? Your task in section 4 is to critically evaluate the argument and supporting evidence the author brings to bear on the topics addressed.

5. PERSONAL ASSESSMENT OF THE ARTICLE

The final section is completely yours. You should provide your personal assessment of the article using whatever criteria, point of view, referent comparison or contrast, and your likes or dislikes regarding the author’s style, point of view, appropriateness of the topic to readers in general, etc. While section 4 is devoted to an examination of the logical and empirical merits of the article, section 5 allows you to comment on many other issues you feel is pertinent to expressing a thorough opinion of the article/case.

Skills: Article Rewriting, Article Submission, Articles, Marketing, Research Writing

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