Hello:
We saw your post for brand definition assistance with your life coaching and publishing business. We're the ideal resource to assist you with all of your branding and messaging needs. We are a uniquely conceived, US-based business and marketing services firm. We specialize in brand creation/definition and marketing planning & execution for many of our clients.
Unlike typical ad/marketing companies and freelancers, we have a combination of service-side, company side and business & technology consulting people on staff, which makes us more qualified to undertake this type of project.
In terms of relevant past experience, we have extensive professional services, life coaching, fitness/healthy lifestyle coaching, relationship coaching, media/multimedia and publishing business, branding, marketing and advertising expertise. We are also personified branding gurus--promoting the person, and the "corporate" brand, in a completely synergistic fashion.
What we suggest is a call to go over 1) your 2013+ business and marketing objectives, 2) specific offerings within your "master" offering portfolio, 3) target segment definitions, their mind sets, etc. and 4) past efforts in these areas, if any--what has worked before, and what has not.
Then we can arrive at a budget and present the best strategic and creative work to you, in terms of overall impact and effectiveness.
We really think that you'd benefit from a comprehensive, three-pronged effort:
- Brand definition/architecture (naming, mission, positioning, brand drivers, brand personification, communication strategy and themeline creation). This includes both clutter and competitive density analyses to help short list and finalize both naming and themeline options
- A visual identity effort (logo, complimentary fonts & colors, overall branding guidelines, etc.). This is critical for follow-on efforts, such as corporate document/template creation for in-house forms and materials, sales collateral, etc.
- Securing the right url(s) for you, as well as managing trademark assessments and securing a trademark or service mark at all applicable and critical levels of intellectual property ownership
And who knows? You may want collateral or PR done. You may want to re-look your web site(s) and/or social media profiles & personas. You may need full marketing plans. It's good to have a central resource, such as ourselves, that can handle virtually any branding or marketing project for you.
If you are interested in discussing further, pls contact us--we apologize for being so forward, but we think that it's the best way to cut through the e-clutter and make our value proposition clear to prospective clients. Thank you.
Best regards,
Chuck Hirsch
Dir. Of Strategy
Wovn Group