Market Research Trends

This project received 22 bids from talented freelancers with an average bid price of £473 GBP.

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Project Budget
£250 - £750 GBP
Total Bids
Project Description


I would need someone or a team to read through, categorise and analyse a large amount of text posts from a recent market research activity we have undertaken.

The task involves:

- reading through up to 10,000 one line mentions

- pulling out the key trends from the data.

- organising the key trends by key business question that we will provide to you

- splitting the trends out by consumer segment group (age, country, product usage)

- highlighting key comments that sum up the analysis that we can use as verbatim

- uncovering key insights from the data. By insight - we mean an new piece of consumer understanding that will be really interesting for a brand looking to develop better advertising and new ways of reaching their consumer.

To undertake this task you will need to have:

- a market research or marketing background

- exceptional english language skills (fluent or mother tongue)

- a big curiosity of consumer research

- a lateral thinker who can easily see trends in large amounts of data

- lots of experience at reading, analysing and sorting large amounts of text.

- an ability to articulate your thinking succintly into useful and actionable summaries.

End result should be -

- a summary of each area of data and each business question.

- highlighted key comments that we can use in our wider analysis and presentation.

We will read applications from people who can demonstrate the above skills in abundance

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