Market analysis of online wool/yarn/craft procurement websites (wholesale and retail)



I am looking for a market analysis of websites which provide online procurement of wool / yarn and related accessories. This will include wholesale and retail websites who ship internationally. This project requires a summary report including the following sections (guide only, further sections can be added based on your experience / research):

1. Supplier Analysis:

- Listing of key players in the online market: wholesale manufacturers / retail websites (worldwide).

- For each website, analysis will include key product listings, shipping parameters, price summary, website country of origin, strengths and weaknesses of online capability (e.g. usability / uniques selling points etc. ), whether they are wholesale / retail

- What are the top products purchased online e.g. wool / yarn / knitting needles / patterns etc.

- Market sizing inc. ranking websites by estimated market share e.g. largest to smallest

- Also, a commentary on key players in the offline market: 'bricks and mortar' wool / yarn manufacturers and retail shops in Australia.

2. Customer Analysis

- Who buys online?

- What is the market demand for online purchasing?

- Trends in online purchasing / insights

3. Market Entry Analysis

- Barriers to entry to opening up an online wool / yarn procurement website

- Tips / tricks from research to date

To qualify for this work you must provide prior market reasearch credentials and good referees.

Skills: Business Analysis, Market Research, Marketing

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Project ID: #4171879

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Hi Roisinmoriarity, a professional market researcher here. Please check your pm for bid details and samples.

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