Market analysis of online wool/yarn/craft procurement websites (wholesale and retail)
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I am looking for a market analysis of websites which provide online procurement of wool / yarn and related accessories. This will include wholesale and retail websites who ship internationally. This project requires a summary report including the following sections (guide only, further sections can be added based on your experience / research):
1. Supplier Analysis:
- Listing of key players in the online market: wholesale manufacturers / retail websites (worldwide).
- For each website, analysis will include key product listings, shipping parameters, price summary, website country of origin, strengths and weaknesses of online capability (e.g. usability / uniques selling points etc. ), whether they are wholesale / retail
- What are the top products purchased online e.g. wool / yarn / knitting needles / patterns etc.
- Market sizing inc. ranking websites by estimated market share e.g. largest to smallest
- Also, a commentary on key players in the offline market: 'bricks and mortar' wool / yarn manufacturers and retail shops in Australia.
2. Customer Analysis
- Who buys online?
- What is the market demand for online purchasing?
- Trends in online purchasing / insights
3. Market Entry Analysis
- Barriers to entry to opening up an online wool / yarn procurement website
- Tips / tricks from research to date
To qualify for this work you must provide prior market reasearch credentials and good referees.
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