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you are required to develop an implementation plan with sufficient detail to enable the line management staff to implement the marketing plan.
executive summary is required
introduction is required
part 1. utilizing academic sources, research and report the challenges of implementing a strategic marketing plan in an organization focusing on:
Poor planning: lack of implementing the plan; failure to monitor marketing performance against KPI's from the marketing plan.
Effectively communicating the marketing strategies across the business
Effective communication where marketing personnel responsible for the marketing mix elements work together to meet organisations objectives
Providing marketing personnel with feedback, mentoring and coaching together with performance outcomes
Analysing, reviewing and revising marketing outcomes
Project management implementing the strategies into tasks in a suitable timeline as per the marketing plan.
part 2 - your recommendations/strategies to overcome the challenges you have detailed in part 1.
Conclusion is required
8 academic sources are required with Harvard referencing.
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