write a marking plan for penguin books going into a brazilian market

carry out a marketing plan for penguin books in brazil, must prepare a 4 phase marketing plan (mcdonald)

Wordcount: 3000 words maximum

The source of all data, models, concepts and theories are to be given using Harvard Referencing throughout

Focus particularly on the Situation Review of the Brazilian market and the Strategy Formulation.

As far as the Resource Allocation phase is concerned, give ideas for implementing your plan.

You must prepare an outline Marketing Plan using the 4 Phase

Marketing Planningmodel (MacDonald, 2011:49)

Phase 1: Goal Setting Mission

Corporate Objectives

Phase 2: Situation

Review Marketing Audit



Phase 3: Strategy

Formulation Marketing Objectives

Expected Results

Identify Options

Phase 4: Resource

Allocation Budgets

see full brief in attachments

please read summer case in attachments in regards to completing the marketing plan, aswell included here should be a grading criteria which will also help.

any questions please feel free to ask.

Skills: Business Plans, Marketing

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Project ID: #5509016

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