carry out a marketing plan for penguin books in brazil, must prepare a 4 phase marketing plan (mcdonald)
Wordcount: 3000 words maximum
The source of all data, models, concepts and theories are to be given using Harvard Referencing throughout
Focus particularly on the Situation Review of the Brazilian market and the Strategy Formulation.
As far as the Resource Allocation phase is concerned, give ideas for implementing your plan.
You must prepare an outline Marketing Plan using the 4 Phase
Marketing Planningmodel (MacDonald, 2011:49)
Phase 1: Goal Setting Mission
Phase 2: Situation
Review Marketing Audit
Phase 3: Strategy
Formulation Marketing Objectives
Phase 4: Resource
see full brief in attachments
please read summer case in attachments in regards to completing the marketing plan, aswell included here should be a grading criteria which will also help.
any questions please feel free to ask.