Closed

write a marking plan for penguin books going into a brazilian market

carry out a marketing plan for penguin books in brazil, must prepare a 4 phase marketing plan (mcdonald)

Wordcount: 3000 words maximum

The source of all data, models, concepts and theories are to be given using Harvard Referencing throughout

Focus particularly on the Situation Review of the Brazilian market and the Strategy Formulation.

As far as the Resource Allocation phase is concerned, give ideas for implementing your plan.

You must prepare an outline Marketing Plan using the 4 Phase

Marketing Planningmodel (MacDonald, 2011:49)

Phase 1: Goal Setting Mission

Corporate Objectives

Phase 2: Situation

Review Marketing Audit

SWOT

Assumptions

Phase 3: Strategy

Formulation Marketing Objectives

Expected Results

Identify Options

Phase 4: Resource

Allocation Budgets

see full brief in attachments

please read summer case in attachments in regards to completing the marketing plan, aswell included here should be a grading criteria which will also help.

any questions please feel free to ask.

Skills: Business Plans, Marketing

See more: plan for business, harvard data, harvard business review, free marketing plans, free marketing ideas, business and marketing books, audit business, write strategy, write marketing plan, write books, write a review of, read books, Marking, marketing brazil, MARKET STRATEGY, completing the case, brazil market, business plan mission, outline business plan, 3000 words marketing plan, business plan case, marketing strategy business plan, 3000 words marketing, marketing strategy plan, free books

About the Employer:
( 3 reviews ) Foulridge, United Kingdom

Project ID: #5509016

3 freelancers are bidding on average £184 for this job

topacademics

A proposal has not yet been provided

£103 GBP in 3 days
(38 Reviews)
5.8
dmjuma

I am an accomplished academic researcher and writer. I currently teach as a part time instructor in a local college and have deep knowledge on academic research and writing. I started my business at the end of 2006 to More

£100 GBP in 4 days
(47 Reviews)
5.7
xazoo

Hello! If you want your 3000 words paper to be done in the most professional manner, award me this project without wasting your precious time. I have read all the requirements carefully and your project seems very inte More

£120 GBP in 7 days
(26 Reviews)
5.6
nikhilman

Hi there! I understand that this is part of an academic assignment. I have authored several marketing plans for companies since 2005. You can find my portfolio at [url removed, login to view] (work in progress) and a comprehe More

£350 GBP in 7 days
(1 Review)
2.8