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Marketing Communication Assignment

You are the marketing manager of a well established UK based [url removed, login to view] department has been instructed by the managing director to undertake a marketing campaign to ensure that the company remains competitive in the current economic climate. To carry out the task you will examine the company’s financial records (namely Profit and Loss Account and Balance sheet ),you will also examine other financial information about previous marketing campaigns. You are required to use websites ,journals and other reputable resources to collect your [url removed, login to view] assignment will consist of three main tasks.

Task 1:

After careful examination of the company’s annual records; undertake the development of a marketing campaign to promote brand loyalty and Attract new costumers.

Your campaign should demonstrate elements of the marketing communication process and integrated marketing strategies (includes promotional tools ie advertisement, sales promotion, events and experiences ,interactive marketing).

Task 2:

Provide an analytic report to include:

•Your justification of your choice of promotional tools and communication model.

•Rationale for selection of target audience (market segmentation and diffusion).

•Strategies to minimise media fragmentation.

Task 3:

Outline the role of regulatory bodies (such as ASA, Ofcom, BCA) and current legislative polices on the design of your marketing campaign.

Please Read Before You Bid:

The selected firm / company should be UK based company.

You should include an introduction and should end with a well reasoned conclusion and recommendations where applicable.

The assignment should be of not more or less than 3000 words plus minus 5%.

The assignment should be properly referenced according to Harvard Style of Referencing include a bibliography where applicable.

The assignment should be Plagiarism free.

The Maximum budget for this project is $50, so do not bid for more than $50 if u'r interested in this project.

Assignment should be ready and delivered within 5 days.

Only that person will be selected for this project who got good reviews from others on Academic Writings, so new users (with 0% reviews) do not bid on this project.

Skills: Education & Tutoring, Marketing, Research Writing

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About the Employer:
( 59 reviews ) London, United Kingdom

Project ID: #1725299

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sanaaomrany

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