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Google Admob and Adsense account analysis and report: about 3h consulting necessary

3h work estimated....

We are publishing apps on Google play. These apps contain ads. We tried adsense and admob. We have (from our perspective) some extremely strange stats. Google denies to tell us how this can happen. They provide no transparency.

For instance we had a car related app that had a click through rate of 50%!!!!!!! So we had for instance 3000 Banner impressions and 1500 clicks a few weeks....We did of course not use bots or whatever to increase clicks.....

Anway. Suddenly this stopped and Admob completely dropped...... Not only for this app, rather for all apps.

But what is even more weird:

As admob performed so bad, we tried adsense and implemented an adsense banner into our app. This banner is the usual java script code on a blank !!! HTML webpage..... (no good practice, we know)

So google can IMHO not serve relevant ads based on keywords (becasue the page contains no text) , nor is in the case of adsense the relation/connection between the user and his device given (admob can track a user since he usually is logged into google play). Adsense can work with cookies but if a user is not logged on into the google account then the user can not be detected and google can not serve relevant ads....

How can it be, that keyword based admob ads (with a user usually known to google at ad serving runtime) perform much worse than "randomized" adsense ads with an "unknown" user (unknown from Google point view)????

We would like to show you some stats ( a few pdfs) and provide insight into our google account (adsense, admob) and would just like to have a short analysis, and recommendations......

Gaining overview and analyse the stats of the past from adsense, admob will take 2 hours, the report we expect another hour I guess......

Skills: Google Adsense, Google Analytics, Marketing

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( 136 reviews ) Vienna, Austria

Project ID: #4988718

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jarinakter

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ZuhinPress

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