this is assingment for the marketing research for an [url removed, login to view] ur bid on it nd will select on after that. the company can be any organisations.
The Market Research Proposal will:
Describe a management decision problem or opportunity and the purpose of research and research objectives;
Outline potential sources of market research information;
Describe the different types of approaches that can be used for this market research problem – both quantitative and qualitative;
Undertake qualitative research to gain background understanding of the chosen market research topic;
Describe the data collection process necessary for a quantitative survey to be undertaken for the Market Research Report (Assignment 2);
Describe the difference between probability sampling techniques and non-probability sampling techniques;
Describe non-sampling errors;
Develop and pre-test a market research survey incorporating a number of scales and a participant consent form.