marketing reserch

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Project Description

this is assingment for the marketing research for an [url removed, login to view] ur bid on it nd will select on after that. the company can be any organisations.
 The Market Research Proposal will:
 Describe a management decision problem or opportunity and the purpose of research and research objectives;
 Outline potential sources of market research information;
 Describe the different types of approaches that can be used for this market research problem – both quantitative and qualitative;
 Undertake qualitative research to gain background understanding of the chosen market research topic;
 Describe the data collection process necessary for a quantitative survey to be undertaken for the Market Research Report (Assignment 2);
 Describe the difference between probability sampling techniques and non-probability sampling techniques;
 Describe non-sampling errors;
 Develop and pre-test a market research survey incorporating a number of scales and a participant consent form.

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