Write a report (1-500 - 2000 words) which is to demonstrate your understanding of marketing terms, principles and practices for an international organization. Provide the specifics on:
What macro-environmental and micro-environmental factors do you believe had the impacts on the company’s marketing mix decisions in different countries?
Evaluate the company’s marketing strategy. What has the company done well? How might it improve its strategy?
Your report should demonstrate an understanding of the terminology and how the various forces/influences impact the organization that you selected.
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