marketing management

In Progress

2000 word essay, HARVARD REFERENCING


John A. Quench and Katherine E. Jocz, How to Market in a Downturn, HBR, April 2009: 52-62.

Your task is to undertake a thorough analysis of the marketing issues raised in your chosen case study and apply them to the marketing planning of the business you have chosen. This will mean a thorough analysis of the case study itself, outside research into the chosen business, and its market as well as then demonstrating marketing ability by using the generated data/ideas within but not limited to, the 7/8P, ansoff, BCG, etc. frameworks.

Note this will mean three sections to the assignment: An analysis of the case in YOUR WORDS not those of the experts, a brief summary of the company you are going to use – this should NOT be any of those in the HBR case – and then your application of the case points to that company. The latter part should be the majority of your assignment.

Skills: Management, Marketing, Report Writing, Research Writing, Technical Writing

See more: assignment, writing assignment application, writing an analysis essay, the marketing, marketing technical, marketing assignment writing, how to market your company, hbr, harvard data, e marketing article, business marketing ideas, article writing experts, article on marketing management, market technical analysis, writing summary of an article, study marketing, marketing management article, marketing business ideas, essay on an article, business management article, marketing question, Marketing Planning, data analysis research writing, analysis case study business essay, case essay

Project ID: #4857655