marketing management

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2000 word essay, HARVARD REFERENCING


John A. Quench and Katherine E. Jocz, How to Market in a Downturn, HBR, April 2009: 52-62.

Your task is to undertake a thorough analysis of the marketing issues raised in your chosen case study and apply them to the marketing planning of the business you have chosen. This will mean a thorough analysis of the case study itself, outside research into the chosen business, and its market as well as then demonstrating marketing ability by using the generated data/ideas within but not limited to, the 7/8P, ansoff, BCG, etc. frameworks.

Note this will mean three sections to the assignment: An analysis of the case in YOUR WORDS not those of the experts, a brief summary of the company you are going to use – this should NOT be any of those in the HBR case – and then your application of the case points to that company. The latter part should be the majority of your assignment.



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