Market Research

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Project Description

Dear Sirs

I am experienced School Bursar/ Business Manager/ Finance and Operations Director. I am in the process of setting up a London based school business management consultancy (CONSULT+) that will help re-define the school business management services available to small primaries, failing schools and newly setup free schools. Some of the unique offerings would be one window operation, virtual bursar and FD services to Primary Schools.

Consult+ will target efficiency gain, cost saving, improvement in health and safety, cost reduction, strategic financial planning, risk management, Saving and improvement through innovative use of IT and through implementation of better systems and procedures

I am looking for market research on competitors (I have a partial list and remaining needs to be researched) to cover the following points:
• Date of establishment
• Turnover
• Average consultancy charge
• Number of clients
• Overall market share with detailed analysis of London schools
• Differentiation factor
• Main mode of marketing
• List of their clients (if it can be captured)
• What can be done to counter their offering
• Any other research points that, which may help in setting up my marketing plan
• I can provide listing of 8-10 leading consultancies and remaining ones will need to be researched
Please advise on the cost and timeline for the required research.

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