Need an MBA marketing project to be written in context of US

1.

Introduction

– Briefly describe some background information about your topic and what

your project will actually do.

2.

Objectives

– Describe what your intended goals are and how you plan to achieve them.

3.

Literature

Review

– In this section you include any journals, publications, books,

periodicals, or web sites that you have referenced and will use in your project.

4.

Methodology

– Briefly describe how you plan to do your research and development

work. How will you collect data, conduct interviews or surveys, use computer

hardware/software, etc.

Organization: The following must be included in the report:

(1) Title page (cover page) (8) Theory/background information and/or

(2) Blank page literature review (if applicable)

(3) ACKNOWLEDGMENTS page (if (9) Project specifications/objectives

applicable) (10) Design approach and analysis;

(4) ABSTRACT page methodology

(5) CONTENTS page(s) (11) Findings/results and implementations

(6) ILLUSTRATIONS page (if applicable) (12) Conclusions and recommendations

[The text begins with the INTRODUCTION (13) BIBLIOGRAPHY

chapter/section.] (14) APPDENDIX (if applicable)

(7) INTRODUCTION

NEW PRODUCT DEVELOPMENT

A Senior Project Submitted to

The School of Business & Information Technology

In Partial Fulfillment for the Degree of

Bachelor of Business Administration and Information Sciences

By

Adam Smith

Prepared Under the Direction of Professor John Smith

School of Business & Information Technology

Northwestern Polytechnic University

47671 Westinghouse Dr., Fremont, CA 94539

December 2011

(This page is intentionally left blank. The Dean will sign this page)

ii

ACKNOWLEDGMENTS

On this page, many writers thank those who supported their efforts for their education. Such

people can be faculty, family members, friends, and any others.

iii

ABSTRACT

Here you write a one to two short paragraphs summary of your project, explaining what you

set out to show, and what you achieved at the end. The abstract is just enough to make the

reader familiar enough so that one knows what to expect from the subject.

iv

CONTENTS

Section

ACKNOWLEDGMENTS

ABSTRACT

1.0

INTRODUCTION

1.1 The Concept

1.2 Background

1.3 Objectives

Page

iii

iv

1

1

1

3

1.4 Requirements 5

2.0

RESEARCH

METHODS

5

2.1 Domestic Markets 6

2.1.1 Regional Approach 7

2.1.2 Network Approach 10

2.2 Markets Abroad 14

2.2.1 Regional Approach 16

2.2.2 Network Approach 20

2.3 Resource Identification 23

3.0

PRODUCT

DEVELOPMENT

CYCLE

24

3.1 Product Definition 26

3.2 Management Strategies 29

3.2.1 Organization 32

3.2.2 Tracking System 34

3.3 Scheduling 35

3.4 The New Approach 36

4.0

PRODUCT

TESTING

41

4.1 Evaluation Process 43

4.2 Testing Effectiveness 46

5.0

CONCLUSION

50

BIBLIOGRAPHY

56

APPENDIX

A

58

APPENDIX

B

62

v

ILLUSTRATIONS

Figure

Page

1-1 Current Product Survey 3

2-1 Compare Regional Markets 7

2-2 Compare International markets 15

2-3 Resource Distribution 23

3-1 Organization Chart 33

3-2 Product Development Schedule 35

4-1 Product Evaluation Results 44

{Notices:

1.

Call

all

figures

and

tables

just

figures,

and

number

them

by

the

section’s

number

followed

by

a

hyphen

and

the

number

of

figure

in

order

of

reference

in

the

section.

2.

The

captions

for

each

figure

in

the

ILLUSTRATION

list

should

be

exactly

the

same

as

the

way

they

appear

under

the

figure

in

the

text.

3.

In

the

following

text,

all

headings

(of

sections

at

various

levels)

are

bold,

but

only

the

first

level

are

in

all

capital

letters.

The

rest

are

in

initial

capitals

like

on

the

CONTENTS

page.

}

vi

1.0

INTRODUCTION

1.1

The

Concept

This is your opportunity to provide an introduction of your project to the readers.

Therefore you should make the contents of this section as clear as possible.

Data Entry Marketing PHP Sales SEO

Project ID: #973840

About the project