develop a marketing plan to sell some American products to China, bring some Chinese products to sell here to Americans.
This study should start with the customer needs, i.e., what kind of the needs which your product intends to satisfy or could satisfy in a higher level than the existing products. You may find some innovative ways to satisfy these needs. The product can be tangible or intangible, and the innovation in technology, pricing, promotion and/or distribution.
The marketing plan should include:
2) Environment analysis, including macro-environments and industrial environment
3) Product description, and the solution to the problem
4) The marketing plan
a. Marketing objectives
b. Marketing strategy, including market segmentation, targeting and positioning
c. Marketing mix, including product, package, brand, price, distribution, and
6) Summary and Conclusion