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This project received 28 bids from talented freelancers with an average bid price of $2888 USD.

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Project Budget
$1500 - $3000 USD
Total Bids
28
Project Description

Student Brands Competition App Brief

The App
The application to be developed will be the first of its kind, an app solely devoted to running competitions and giveaways. Student Brands over the past 5 years has had heavy focus on giving away many prizes/giveaways to students in order to gain valuable data. This relationship is known as a give and take relationship, the student feels he is gaining something for his information. Over the past 5 years Student Brands has gained a reputation as an all in compassing student lifestyle portal.

Student Brands believes that this application has great potential and the revenue generation model is based on the ability to gain mass engagement.

Application Goals
Create a free app
Create an app to engage the student market in South Africa
Ensure constant engagement and returning visitors
Generate ad revenue
Create a database

Target Market
Youth
Junior – 16 to 18 years
Senior – 18 to 25 years
Other – 26+ years
Corporates
Those wishing to target the youth market in the digital space

Platforms
Web – mobile/ table/ desktop
IOS/ Android / Blackberry

Application Requirements
Registration and login
Refer a friend
Survey ability – integration with survey monkey/other
Student Brands news





Application Milestones
Middle March 2014 wireframe/look and feel and alpha testing
Early April 2014 web launch
July 2014 Blackberry/IOS/Android launch
September 2014 Version 2 launch

Functional Requirements
The app needs to be responsive design
The app needs to be Student Brands Corporate Identity (CI)
The menu needs to consist of:
Active competitions
Past winners/prizes
Refer a friend
Contact us form
News
All data needs to be captured
Each download recorded
Every successful login recorded with time stamp
Device or platform used
Referred friend and details
Each successful competition entry
No in-app purchases
Offline capabilities???
News updates via RSS
Google AdSense integration
3rd party advert integration with click through and tracking
Splash screen loading advert with click through
All advertising click through to render inside the competition app

How refer a friend will work
Users must be able to share with friends via:
SMS
Email
Social (Facebook, Twitter, Google, Linkedin and other)
Each share has a unique URL linked back to the user
Users will stand a chance to win prizes for successful shares and downloads by friends, in version 2 of the app users will receive points for the complete of a unique/new download which will be redeemable at certain levels

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