Student Brands Competition App Brief
The application to be developed will be the first of its kind, an app solely devoted to running competitions and giveaways. Student Brands over the past 5 years has had heavy focus on giving away many prizes/giveaways to students in order to gain valuable data. This relationship is known as a give and take relationship, the student feels he is gaining something for his information. Over the past 5 years Student Brands has gained a reputation as an all in compassing student lifestyle portal.
Student Brands believes that this application has great potential and the revenue generation model is based on the ability to gain mass engagement.
Create a free app
Create an app to engage the student market in South Africa
Ensure constant engagement and returning visitors
Generate ad revenue
Create a database
Junior – 16 to 18 years
Senior – 18 to 25 years
Other – 26+ years
Those wishing to target the youth market in the digital space
Web – mobile/ table/ desktop
IOS/ Android / Blackberry
Registration and login
Refer a friend
Survey ability – integration with survey monkey/other
Student Brands news
Middle March 2014 wireframe/look and feel and alpha testing
Early April 2014 web launch
July 2014 Blackberry/IOS/Android launch
September 2014 Version 2 launch
The app needs to be responsive design
The app needs to be Student Brands Corporate Identity (CI)
The menu needs to consist of:
Refer a friend
Contact us form
All data needs to be captured
Each download recorded
Every successful login recorded with time stamp
Device or platform used
Referred friend and details
Each successful competition entry
No in-app purchases
News updates via RSS
Google AdSense integration
3rd party advert integration with click through and tracking
Splash screen loading advert with click through
All advertising click through to render inside the competition app
How refer a friend will work
Users must be able to share with friends via:
Social (Facebook, Twitter, Google, Linkedin and other)
Each share has a unique URL linked back to the user
Users will stand a chance to win prizes for successful shares and downloads by friends, in version 2 of the app users will receive points for the complete of a unique/new download which will be redeemable at certain levels
Looking to make some money?
- Set your budget and the time frame
- Outline your proposal
- Get paid for your work
Bids on this Project
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