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This project received 28 bids from talented freelancers with an average bid price of $2888 USD.

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Project Budget
$1500 - $3000 USD
Total Bids
28
Project Description

Student Brands Competition App Brief

The App

The application to be developed will be the first of its kind, an app solely devoted to running competitions and giveaways. Student Brands over the past 5 years has had heavy focus on giving away many prizes/giveaways to students in order to gain valuable data. This relationship is known as a give and take relationship, the student feels he is gaining something for his information. Over the past 5 years Student Brands has gained a reputation as an all in compassing student lifestyle portal.

Student Brands believes that this application has great potential and the revenue generation model is based on the ability to gain mass engagement.

Application Goals

Create a free app

Create an app to engage the student market in South Africa

Ensure constant engagement and returning visitors

Generate ad revenue

Create a database

Target Market

Youth

Junior – 16 to 18 years

Senior – 18 to 25 years

Other – 26+ years

Corporates

Those wishing to target the youth market in the digital space

Platforms

Web – mobile/ table/ desktop

IOS/ Android / Blackberry

Application Requirements

Registration and login

Refer a friend

Survey ability – integration with survey monkey/other

Student Brands news

Application Milestones

Middle March 2014 wireframe/look and feel and alpha testing

Early April 2014 web launch

July 2014 Blackberry/IOS/Android launch

September 2014 Version 2 launch

Functional Requirements

The app needs to be responsive design

The app needs to be Student Brands Corporate Identity (CI)

The menu needs to consist of:

Active competitions

Past winners/prizes

Refer a friend

Contact us form

News

All data needs to be captured

Each download recorded

Every successful login recorded with time stamp

Device or platform used

Referred friend and details

Each successful competition entry

No in-app purchases

Offline capabilities???

News updates via RSS

Google AdSense integration

3rd party advert integration with click through and tracking

Splash screen loading advert with click through

All advertising click through to render inside the competition app

How refer a friend will work

Users must be able to share with friends via:

SMS

Email

Social (Facebook, Twitter, Google, Linkedin and other)

Each share has a unique URL linked back to the user

Users will stand a chance to win prizes for successful shares and downloads by friends, in version 2 of the app users will receive points for the complete of a unique/new download which will be redeemable at certain levels

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