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Value Proposition: This app is will make it easier for people in the Rollins community to be updated constantly about every event taking place on campus. It will transform the Good Morning, Rollins email into a user friendly format with a simple design reminding users about daily events on campus. The app would transform the Rollins email into a fun, interactive and informative source of knowledge for students, faculty, staff and Winter Park residents. This app will hopefully increase event attendance and allow students to know exactly what, where and when events are taking place.
Features: The app will allow users to see the list of all Rollins events taking place and allow them to select the events they are interested in attending. Each time an event is “starred”, it will automatically transfer to the calendar in the App, which will send a timely notification to remind the users of the selected events. The app will also include a reminder alert when the the event is approaching.
Diagram 1Opening screen with a Rollins tar an enticing opening effect (sound and visual effect)
Diagram 2Main screen Search bar (location top center)Academics/SchoolsAlumniArtsCampus ActivitiesCareer ServicesRollins SeriesSportsCalendar Icon located on the bottom right corner. Calendar feature will include basic day/month format with all selected events in a basic color block
Diagram 3Shows an example of the layout of every category: form and functionUsers will be able to touch and automatically “star” an event if they want to attend. Events will be listed chronologically with titletime date locationDiagram 4Calendar layout will feature:Month view of calendarRight hand panel includes month choiceOptions available: color highlight in orange, yellow, light blue (marker will indicate color)D-star option (d-star color: light blue)
Customer Segment: This app will be designed for Rollins students, professors, alumni, staff and Winter Park residents. The potential customer segment could expand to other academic institutions in the area. This Rollins app could fundamentally become an example platform for how to successfully reach students, faculty, staff and residents in a well organized, user friendly, interactive concept.
Channels: The app will be made available through the Apple store (designed for Ipad and Iphone). We will advertise through Rollins social networks such as the Rollins Email and ideally the main Rollins website. Additionally, social networks such as Facebook and Twitter will be used as advertising platforms. Simple flyers can be designed and distributed across campus and Winter Park in order to attract attention to our App.
Revenue Model: High quality banner ads. The nature of our app requires a relationship with Rollins College. We cannot charge for an application with information that is already accessible to students at no cost.
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