Develop a solution that provides the functionality of http://www.volusion.com.
Critical is the "create your own online store functionality" and not a static site content. Also simple, clean, functional presentation layout is preferred.
Needs to be developed in Ruby on Rails.
Functionality that need not be replicated (by menu):
Orders >> Recurring Billing
Orders >> Returns/RMAs
Marketing (All items)
Reports >> ROI Tracking
Reports >> Affiliate Stats