I need to develop either a software (web based software, or a adobe air desktop application) or a WordPress plugin that will let me do "multivariate" split testing and produce a summary of the results within the software.
I will like my software or plugin to emulate Google's Web Site Optimizer or Visual Website Optimizer (but can be in a plugin).
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This software or plugin will let the user have the ability to do multivariate tests -the ability to remove or edit any elements of any one single imported web page (e.g headlines, background colours, fonts, text, images, call to action buttons, images etc) to produce variations of edited web page or posts (from the original) for conversion testings.
For example, if I were testing headline, I will be able to edit and add 2 more variations of the headlines (from the original one) to test for better click through rates when these pages gets viewed and refreshed.
If user clicks 'add another' then a 2nd field should appear underneath the original,
Once a new element to test has been added to the database (for example: "headline"), it will assign as variable that will be inserted into the web page or WP post/page.
This software would need to be able to rotate all the edited pages created from the editing of the original page and pick a winning page based on the number of people who visited each landing page and have clicked through to a designated page.
It would need to be able to track statistics how many impressions/clicks the page got and calculate the CTR for the page.
The software would automatically test to help maximize the results and run in the background.
The goals will range from Click thru rates (CTR), completions of forms, or other required actions by visitors
I will retain full rights to the software.
Please reply with:
1) What experience have you had with split-testing and creating split-testing software
2) Include MVT in the subject line
3) What are some results you've achieved?
4) What mistakes have you made ?
Included in your bid, please enclose your portfolio of RELATED work.