I currently run a Penny Auction website that already sends emails out to "winning users" "forgot password" "newsletter" "accept their win" ect. ect.. What I'm wanting is another email to be sent out to all Losing users that have participated in an auction but have lost. I want this email to give them the option of buying the product that they lost. (BUY IT NOW) which my auction already does it just doesnt notify losing bidders by email. which i want to implement.