Video Email

This project received 32 bids from talented freelancers with an average bid price of $6082 USD.

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Project Budget
$1500 - $3000 USD
Total Bids
Project Description

Video Email is a video email automation platform. The system relies on several formats of video, including animated .GIF video, HTML5 video, and animated .PNG video. After a source video file is uploaded to Web email Platform by the customer, the system generates multiple animated .GIF video files, multiple HTML5 video files, and multiple animated .PNG video files. A simple piece of HTML code is provided for copying and pasting into the email. When the mail recipient opens a video email, the system determines which video file to render "on the fly" based on the capabilities of the mail client or web browser. As of mid 2010 video email has to generates 15 separate video files/content assets from each source video.

Basic Features:

One-click video upload
Built-in video email clip creation
Deliverability-friendly video embed method
Serves compatible video based on the limitations of each recipient's mail client
Animated .GIF video support
Animated .PNG video support
HTML5 video support
No technical integration required
Advanced video email reports
Copy/paste embed method
Unlimited video uploads
Landing page video player
Social video sharing

Advanced Features:

Realtime video file swapping on email open
Multi video .GIF encoding
Multi video .PNG encoding
Multi HTML5 video encoding w/multi codec support
Automated video file compression, optimized for different browsers and mail clients
Non Javascript-based bandwidth detection
Lotus Notes .GIF filetype replacement
Integrated user agent reporting with campaign breakdown
Buffered video for low bandwidth (e.g. mobile) connections
Dynamic video framerate selection based on browser rendering speeds
Tracking frame based engagement analysis reporting
Comprehensive API
Override functionality for Outlook 2007/2010 static image
Low and high bandwidth .FLV video for landing page video


Extensive online FAQ
Email support
Phone support

Creating simplicity out of video in email chaos

Video Email is a video email automation platform for creating and delivering multiple versions of a marketer's video - ensuring each subscriber enjoys the best possible video in email experience given the limitations of his mail client. The patent-pending process employed by enables video in email compatibility with nearly all email clients - without creating rendering or deliverability issues. Currently, the following videos are created by :

- iPad/Apple Mail 4 - .mp4 video encoded with [url removed, login to view] - renders w/HTML5 video tag
- iPhone - .mp4 video encoded with [url removed, login to view] - renders w/HTML5 video tag
- Thunderbird - .ogv video (encoded with OGG Theora) - renders w/HTML5 video tag
- Firefox webmail (Gmail, Yahoo Mail, Windows Live Mail, etc) - aPNG video
- Chrome, IE7, IE8 (Gmail, Yahoo Mail, Windows Live Mail, etc) - Fast Framerate animated .GIF video
- Safari - lower framerate animated .GIF w/encoding to speed up the video by reducing the delay between frames)
- Slow connection, non HTML5 compliant mobile devices - Low bandwidth animated .GIF
- IE6 (Gmail, Yahoo Mail, Windows Live Mail, etc) - Uncompressed animated .GIF video
- Apple Mail 3, iPad/Safari, iPhone/Safari, Mac/Chrome - "Load image" animated .GIF video
- Outlook 2007, Outlook 2010 - User-specified static image
- Lotus Notes - animated .GIF video with changed content-type
- .FLV (high bandwidth) - used only on the landing page
- .FLV (low bandwidth) - used only on the landing page
- All other non-webmail clients will attempt to render HTML5 video, and fall back to animated .GIF video or static image depending on the capabilities of the mail client.

How it works

After builds the different versions of the video, the platform must generates a snippet of HTML code for copying/pasting into the email campaign HTML. The code is deliverability-friendly because it does not use either Javascript or Flash. Instead, it contains special encoded URLs pointing to the Video Email system.

As the email renders in the subscriber's inbox or preview pane, these special URLs trigger the Video Email system into action. Video Email identifies the web browser or mail client used by the subscriber along with the mail recipient's domain (e.g. [url removed, login to view]). This information is matched by Video Email against a database of email clients to determine which video should render. looks up the correct information in near-real-time so the subscriber sees the video directly within the email without delay or downloads.

Compatible with all major ESPs and email marketing software

Marketers using don't need to change their ESP or perform complex integration work. Using it has to be easy as 1-2-3:

1. Upload your video to
2. Configure your video in
3. Copy/paste the HTML code snippet generated by into your email

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