Existing Website Redesigned - Seo work done and App built

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I own a website called [url removed, login to view] and it has been live for 18 months. It is very much like Ebay and offers classified and auction format.

It is very busy, and I have 20,000 twitter followers, 12,000 facebook fans & likes and 1200 linkedin connections.

I bought it from a company called PHP probid and it is now hosted at It was an off the shelf site and I havent changed anything.. it works well but I want to improve it.

The website is running well and has no downtime but I need some issues sorted and have no software experience. I also have no one managing the back office in terms of seo work etc. I have 1300 subscribers and 60 business sponsors who advertise on the site. The site is free for everyone and all income comes from sponsors banners.

I have learned what the issues were in the first 18 month and now want to out them right.

I have never touched anything in Cpanel or accessed ftp because I haven't had to and wouldn't know what to do. My admin area is great and I can do anything I need to through it.

I do not know whether it is best to start again with a new site or change the existing one.. need advice on this.

These are my ideas...

The site is Algarve Auctions & Classifieds but 99% of listings are Classifieds. I am thinking I might get rid of the auctions and go to Algarve Classifieds.

I also own [url removed, login to view] and would like to transfer to that domain name without harming my Google rankings? Is this possible and how difficult is it. Should I leave it as it is and just forward [url removed, login to view]

If I could start again I would have gone with Algarve Classifieds and set up a purely classified site. Need advice on what to do.

Further ideas...

1. I would like the home page to be redesigned. I want to make it simple to find categories and to list items.

2. The site is simple but not simple enough, I want to strip it back and make it easy to list items. I definitely need a picture uploader that compresses pictures as that has been a huge problem.

3.. I want to remove all the clutter and options in the site that the users never use. (custom start times- private auctions etc)

3. I want it to be optimised better for SEO. I was PR1 until the last Google update and my rank is sliding and don't know why? Traffic is not down that much.

4. I would like an App designed.

5. If possible I would like users to be able to easily add items to the site using a smart phone.

6. I want more integration between my Facebook/Twitter/Linkedin so people can share new listings easily.

7. Not vital but if anyone knows how to add a Portuguese language option that would be good too.

In short I want people to find the site, navigate it quickly, post items quickly and share quickly.

Maybe a new site is the way forward? Maybe it is not necessary to go that far? I need guidance.

No idea what this will cost or what is involved.

Please get back to me if you have any questions. Brian.

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