SAVE YOUR TIME: Don't bother reading this if you are just going to send us a list of jobs you've done in the past. We are only interested in individuals or firms who are willing to review our existing site, and propose a sample home page with at least some written explanation about how they would address the specifics of the project discussed below. Without both a sample and a response to these points below, you will not be considered a viable candidate.
INTRO/BACKGROUND: We have an established website with pretty good traffic and a 4 year history and brand equity: [url removed, login to view] It has two distinct styles due to two different designers and programmers working on it over those 4 years. We want a complete re-creation of the website to maximize sales.
OTHER SITES: Our main competitor is [url removed, login to view] - with [url removed, login to view] as a close second. We don't like the look and feel of their sites. We are headed towards a site design that is more like [url removed, login to view] or a nice clean look and feel.
PRODUCTS: Right now we sell only DVDs on the site, but we also want to sell individual downloads of each DVD as well as "collections" as in our current Triple DVD box sets on USB Drives. We also will be branching out to sell 30, 45 and 60 minute Indoor Cycling Classes that are very different from Virtual Cycling DVDs. These two will ONLY be available by digital download to start with, and we can put series of 3 to 6 on USB Drives as well.
FEATURES: The current site has lots of video samples, pages that focus on what makes us unique from a feature or function standpoint. We are open to expanding or shrinking different aspects of the site to make it more user friendly and more likely to convert visitors to customers.
EXPERTISE NEEDED: We are looking for an individual or a firm that has both SEO, Marketing and Design expertise as well as the technical ability to program the site, integrate our Shopping Cart/e-commerce functions and put into place whatever is necessary to expand our presence or SEO values.