Refresh / Redesign of Existing Ecommerce Site

This project was successfully completed by sk57 for $1000 USD in 35 days.

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Completed by:
Project Budget
$500 - $1250 USD
Completed In
35 days
Total Bids
Project Description

My current ecommerce site is dated and needs a modern design refresh. The new design must enhance trust with customers and ultimately increase sale conversions. This is a redesign project with no new content. So, please bid accordingly. I will send the link to the site upon request.

There are four parts of this assignment:
- Homepage Redesign
- Install functional blog page
- Update shopping cart pages to align to homepage menu bars / design. This should be simple as the pages can be updated in mass
- Update ~150 information pages to align to the homepage menu bars / design. I think this is simple and can be done in mass.

You will need to upload and fully install the new website on the Network solutions shopping cart program. I want to approve and have the option to make and suggest changes to the design before it is installed on the site.

Project details below

1) Homepage Redesign – The site needs to be both modern and functional. Two examples of sites that I like are below. The target market is home décor individual buyers and home décor professional designers.

[url removed, login to view]
[url removed, login to view]

• Overall I want a modern look with a new logo, new images, new layout, and new fonts that is less busy and more functional
• Please ensure the new design doesn't impact the search engine rankings and use the appropriate meta tags.
• I want to emphasize free shipping with a $50min order and trusted retailer since 1998. I think this should be in the header space but I'm open.
• Add a prominent promotions section or bar that I can highlight free shipping or other promotions and make it easy to edit
• Eliminate and consolidate either the left or right menu bar
• Eliminate all of the scattered information links and put at the bottom of the page
• I think overall the homepage needs more white space
• The top bar menu needs the most improvement – see examples of sites above. Here are the categories I'm thinking about.
- Clocks by category
Have a drop down with current categories at the store
- Clocks by size
Have a drop down with current categories at the store
- Clocks by material
Have a drop down with current categories at the store
- Wall Mirrors
Have a drop down with current categories at the store
- Wall Art
Have a drop down with current categories at the store
- Lighting
Have a drop down with the current categories at the store
- Best Sellers
- Specials
• Add some interesting and eye catching content in the body of the page – maybe rotating images of bestselling products. I'm open.
• Continue to have selectable categories in the body of the page with images, but update with modern and clean looking pictures.
• Add a prominent customer lead capture email form. Text – "Be the first to know about our new products"
• Add social sharing buttons and connect on Facebook where appropriate on the homepage
• Easy to find link to the blog
• Prominent spot for customer service email and phone number

2) Install a functional blog that is linked on the homepage

3) Update shopping cart pages
• This is done in the Network Solutions system
• Needs to be completed before project is done

4) There are ~150 information pages that need to have the new menu and header bars. These need to be updated as well.
• Needs to be completed before project is done

The project needs to be completed within 21days after assignment.

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