xml or JSON feed integration

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Project Description

I need to integrate my site with a daily deal aggregator here are the technical specs I need to adhere by

Technical Implementation Guidelines

Content Retrieval – Direct Feed URL’s

A direct feed URL of your deal information will allow us to accurately convey your deal

content to our network efficiently. Changes in the HTML of your deal pages or content

layout improvements may interfere with our ability to access the information. This will

translate into inaccurate and/or missing content. A direct feed URL will allow your deal

content to flow into our network easily and ensures the accuracy of your content across

our platform.

Our technology is flexible and can process your content using either of the following


1. XML feed

2. JSON feed

Please include the following information in your feed:

Tag Description Required

ID Unique alphanumeric ID for the specific deal No

Title Title of the deal Yes

Price Final price customer must pay for the deal Yes

Discount Percentage off regular price. Yes

Value The original value of the deal before discount Yes

Purchased_qty The aggregate number of sales for the specific deal. (Should

be real-time and tied to your database)


Image_URL The URL to the full size image for the specific deal Yes

Expiry_date The specific date and time that the specific deal ends. Yes

Merchant Name of the business or merchant Yes

Merchant_URL URL for the merchant’s website Yes

Merchant_address The merchant street address for the specific deal. Yes

Merchant_City The merchant’s city Yes

Merchant_State Merchant State or Province Yes

Merchant_Zip Merchant’s zip or postal code Yes

Merchant_Country Merchant’s Country Yes

Merchant_Phone Merchant’s phone number Yes

Lat The coordinates of the location of redemption. No

Long The coordinates of the location of redemption. No

Description The description of the deal. No HTML, please separate

paragraphs with line breaks.


Category Up to 3 category tags relating to the deal (see list of accepted

categories document)


Local *note 1 0 = the deal is not a local deal, 1 = the deal is a local deal Yes

Online*note 2 0 = the deal is not an online deal, 1 = the deal is an online

deal (These are sometimes referred to as national deals)


Local_Market City for which this deal applies if it is a local deal. (can be

more than 1)


Online_Country Country in which this deal can be purchased if it is an online

deal. (Can be more than 1)


Product 0 = the deal is not a product, 1 = the deal is a product No

URL* URL for the specific deal. Must NOT have any registration

funnels, pop ups, etc.


Highlights Highlights for the specific deal in point form. Multiple points

should be separated by the pipe character ( | ).


Fine_Print Fine print for the specific deal in point form. Multiple points

should be separated by the pipe character ( | ).


*note 1: A local deal is a deal that must be redeemed at a physical location within the specified


*note 2: An online deal is a deal that can be redeemed online, or in every city within the country.

Online deals can be purchased regardless of the city that the user is in.

Direct Feed Structure


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