xml or JSON feed integration

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Project Description

I need to integrate my site with a daily deal aggregator here are the technical specs I need to adhere by

Technical Implementation Guidelines

Content Retrieval – Direct Feed URL’s
A direct feed URL of your deal information will allow us to accurately convey your deal
content to our network efficiently. Changes in the HTML of your deal pages or content
layout improvements may interfere with our ability to access the information. This will
translate into inaccurate and/or missing content. A direct feed URL will allow your deal
content to flow into our network easily and ensures the accuracy of your content across
our platform.
Our technology is flexible and can process your content using either of the following
1. XML feed
2. JSON feed
Please include the following information in your feed:
Tag Description Required
ID Unique alphanumeric ID for the specific deal No
Title Title of the deal Yes
Price Final price customer must pay for the deal Yes
Discount Percentage off regular price. Yes
Value The original value of the deal before discount Yes
Purchased_qty The aggregate number of sales for the specific deal. (Should
be real-time and tied to your database)
Image_URL The URL to the full size image for the specific deal Yes
Expiry_date The specific date and time that the specific deal ends. Yes
Merchant Name of the business or merchant Yes
Merchant_URL URL for the merchant’s website Yes
Merchant_address The merchant street address for the specific deal. Yes
Merchant_City The merchant’s city Yes
Merchant_State Merchant State or Province Yes
Merchant_Zip Merchant’s zip or postal code Yes
Merchant_Country Merchant’s Country Yes
Merchant_Phone Merchant’s phone number Yes
Lat The coordinates of the location of redemption. No
Long The coordinates of the location of redemption. No
Description The description of the deal. No HTML, please separate
paragraphs with line breaks.
Category Up to 3 category tags relating to the deal (see list of accepted
categories document)
Local *note 1 0 = the deal is not a local deal, 1 = the deal is a local deal Yes
Online*note 2 0 = the deal is not an online deal, 1 = the deal is an online
deal (These are sometimes referred to as national deals)
Local_Market City for which this deal applies if it is a local deal. (can be
more than 1)
Online_Country Country in which this deal can be purchased if it is an online
deal. (Can be more than 1)
Product 0 = the deal is not a product, 1 = the deal is a product No
URL* URL for the specific deal. Must NOT have any registration
funnels, pop ups, etc.
Highlights Highlights for the specific deal in point form. Multiple points
should be separated by the pipe character ( | ).
Fine_Print Fine print for the specific deal in point form. Multiple points
should be separated by the pipe character ( | ).
*note 1: A local deal is a deal that must be redeemed at a physical location within the specified
*note 2: An online deal is a deal that can be redeemed online, or in every city within the country.
Online deals can be purchased regardless of the city that the user is in.
Direct Feed Structure

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