I'm preparing to publish a book (first of a few, I hope) about being in a sales job (how to succeed, why to do it). Initial title is...(this may change) The Perfect Job: Enjoying life more, having more fun, making more money. So I'm looking to start "a brand" for myself on self-help books - I've been selling in corporate world for 20 years and am currently a VP. So I want something upscale (think Tiffany brand or Ritz Carlton) but still 'accessible' to a younger audience (20-something kids that typically don't read long books and prefer access via web and videos). Will use logo on my web site (site will have short cartoonish clips to make my points in my book but still be fun and easy to digest with a hope that the viewer will buy my book or engage me for paid advice, and so on). So, 'high end but accessible' brand is what I'm looking for. One for me (Ron Needham) and, perhaps, one for the first book, "The Perfect Job." OPEN to any and all suggestions and approaches! I look forward to your thoughts. I can send you samples of manuscript to review if it helps in your thoughts/approach. You would have to give me a sense of budget and how long it would take as I juts put in an amount that felt okay. Thanks for your thoughts!