Promotional Postcard for Boating website



Need a postcard with image (provided) and text on front, with black and white text on back. Postcard is for promoting a boating related website.

## Deliverables

The postcard will have an image (which will be provided) as the background and needs to have the following text (preferably with a different background/border behind the text, rather than just placing text over the image):

[url removed, login to view] (larger font)

Upstate New York's Online Boating Community (smaller font)

The back of the postcard is black and white, and will have a small logo on top (provided), and the following text (I am open to suggestions for layout and font):


[url removed, login to view]

-> Free Classifieds

-> Message Board

-> Calendar of Events

-> Pictures and Videos

-> Lake George, Saratoga, Sacandaga, Mohawk, Hudson, Champlain? ? (if this doesn't fit, eliminate 'Champlain'

Log onto <[url removed, login to view]> today!

Advertising is available!? (smaller font)


The print shop has given me a Photoshop template, which I have attached.? The specs from the printshop can be viewed here:? ? <[url removed, login to view]>

but contains the following information:




The maximum file size acceptable for upload is 30MB (megabytes) per file.


All file formats must have a minimum of 350 dpi (dot per inch) resolution.

The images designed for the web are done at a low screen resolution of 72 dpi. Print images need to be created at 350 dpi or there will be a substantial drop in the image quality.


All color artwork and/or images must be provided in CMYK (cyan, magenta, yellow, black) color mode.

All black & white artworks and/or images must be provided in grayscale color mode.

Heavy black ink might cause smearing.


Please build your press-ready digital files by adding 0 .1" dimension for business cards, postcards, and rackcards. Add [url removed, login to view]" for all other products.

We require ALL files to be built to the full bleed dimension specified for each trim size.

We automatically trim [url removed, login to view]" or [url removed, login to view]" off each edge, which will result in the desired trim size

Simply add 0.1" or [url removed, login to view]" to the overall dimension of your digital layout. Example: a 5" x 7" would have a bleed size of 5.1" x 7.1" and a 8.5"x11" flyer would have a bleed size of [url removed, login to view]"[url removed, login to view]". downloadable templates?

What's a bleed?

It is the portion of the card that will be trimmed off when cut to the final size.

Why bleed?

The purpose of a bleed is to continue a color, image or design to the edge of the card.


Please build your press-ready digital files by adding crop marks.

Lines indicating where the paper should be cut to produce the correct size.


a. Fonts must be embedded in PDF files.

b. Fonts must be outlined or converted to paths or curves in EPS files.

c. Some fonts have copyright restrictions and will not embed in PDF Files.

d. Quark Express: Fonts and images must be included with all files submitted. (Mac only)


All critical elements (text, images, logos, etc.) must be kept at least [url removed, login to view]" inside the edge. Anything left close to edge may be cut off during trimming.


Please allow 1/16" cutting space around your card. No borders are recommended, as shifting in the cutting process may make borders appear uneven.


Products Final Print Size - 350dpi Size with Bleed - 350dpi

Postcards? Inch: 4"x6"

Pixels: 1400x2100 Inch: 4.1"x6.1"


Skills: Photoshop

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