Press release for Kickstarter launch

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Hi Muzzy,
I have a recently launched project on kickstarter : [url removed, login to view]
I would like you to write a press release, focusing on the innovative use of technology. Please try to stay away from making safety claims - "it makes you more visible" is great, "it improves your safety" is a no no. 400-500 words and with LSI variation and SEO optimisation where possible.
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