In Progress

Private Project 11

Dear, the posted project its already awarded to another person.

However, I am in need of your writing skills and strong desire of quality for this next project. I am recently started an online web site that servers a textbook marketplace, where students can buy, rent or sell their text books to other students for a cheaper price. In the same website, we provide services of hottest deal around to enable students buy things in a cheaper environment as you know college life can be expensive sometimes. We also provided various important informations about topics, places, and things more like ask&answer. Finally, a tortual session that encourages share of knowledge start from exam papers to test papers, essay papers, one-to-one help session. In this line of business it requires intensive competitor analysis, Market Planning, Business analysis. I want you to perform an intensive and well detailed competitor analysis to assess the strengths and weaknesses of current and potential competitors. My Budget for this project its 100 dollars and bonus will be released if the work is effectively and efficiently done to the maximum standards. Well, I have faith in your ability to perform and I believe you can accomplish the task.

If you are willing to do the project their are the technical information you need to know to accomplish the project.

A common technique is to create detailed profiles on each of your major competitors. These profiles give an in-depth description of the competitor's background, finances, products, markets, facilities, personnel, and strategies. This involves:

(1)Background

location of offices, plants, and online presences

history - key personalities, dates, events, and trends

ownership, corporate governance, and organizational structure

(2)Financials

P-E ratios, dividend policy, and profitability

various financial ratios, liquidity, and cash flow

Profit growth profile; method of growth (organic or acquisitive)

(3)Products

products offered, depth and breadth of product line, and product portfolio balance

new products developed, new product success rate, and R&D strengths

brands, strength of brand portfolio, brand loyalty and brand awareness

patents and licenses

quality control conformance

reverse engineering

(4)Marketing

segments served, market shares, customer base, growth rate, and customer loyalty

promotional mix, promotional budgets, advertising themes, ad agency used, sales force success rate, online promotional strategy

distribution channels used (direct & indirect), exclusivity agreements, alliances, and geographical coverage

pricing, discounts, and allowances

(5)Facilities

plant capacity, capacity utilization rate, age of plant, plant efficiency, capital investment

location, shipping logistics, and product mix by plant

(6)Personnel

number of employees, key employees, and skill sets

strength of management, and management style

compensation, benefits, and employee morale & retention rates

(7)Corporate and marketing strategies

objectives, mission statement, growth plans, acquisitions, and divestitures

marketing strategies

(8)Companies competing in a related product/market

Companies using related technologies

Companies already targeting your prime market segment but with unrelated products

Companies from other geographical areas and with similar products

New start-up companies organized by former employees and/or managers of existing companies

The entrance of new competitors is likely when:

There are high profit margins in the industry

There is unmet demand (insufficient supply) in the industry

There are no major barriers to entry

There is future growth potential

Competitive rivalry is not intense

Gaining a competitive advantage over existing firms is feasible

It seem a lot of information, when you start you will understand that its easier than it looks. Following competitor web sites will be listed to aid you in your information search.

For textbook:

Half. com, [url removed, login to view], [url removed, login to view], [url removed, login to view],

Skills: Financial Research, Technical Writing

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About the Employer:
( 52 reviews ) Burtons, United States

Project ID: #1409270

Awarded to:

aonefreelancer

Hired by the Employer

$100 USD in 20 days
(92 Reviews)
7.0