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I am a HFI Certified Usability Analyst (CUA) with over 8 years of experience in usability concepts, user centered design (UCD), user experience strategy and visual design for websites, web applications, mobile applications/portals and other small screen devices. Expertise:User Experience Design, User Centered Design, Usability Engineering & UI Design, User Research, Business Research, Persona & Scenario, Interaction Design, Information Architecture, Lo/Hi fidelity wireframes, Heuristic Evaluation, Usability Testing. Tools: Axure RP, Photoshop, Visio, Pencil, Mind map,Eye Tracking Industry Domain: Banking, Financial services and Insurance (BFSI), Retail Services, Manufacturing, Travel, Ecommerce, Healthcare, Media and Entertainment.