Picadly is the name of the company. [url removed, login to view] is the breakup of the name. nKey elements of the logo. I wanted to highlight, pic, ad and ly separately to drive the point that we do advertising on the pics on the internet. nPicadly as a character is someone who is fun, easy to deal with , simple, responsive, understands your needs but is very very reliable and dependable so the colors and theme in mind should be this.