Renault, the French auto-maker, is partnering with Mahindra and Mahindra, the Indian tractor and SUV maker, to launch its ‘Logan’. It has developed the Logan especially for Emerging Markets. The four door saloon car is already sold in Romania and is a low-cost car suitable for emerging market purchasing power.

Logan will enter India’s mid-market and will compete head to head with Tata, Ford and Hyundai. The mid-market segment represents 20 per cent of the total auto market, which reached 1 million cars in 2004. Renault’s partnership with Mahindra and Mahindra will force the latter to dispose of its small stake in the Indian Ford subsidiary. Renault together with Nissan (now 44 per cent owned by Renault), is focusing on growing auto markets in emerging countries.

Source: K. Merchant, ‘Renaul/Mahindra to Launch Logan in India’, Financial Times (2004: 28).

In relation to the above Mini case study, answer All the following questions.

1. Examine the factors that influenced Renault's Decision to choose a joint venture entry mode as opposed to Green Field entry mode to enter the Indian market. Include in your answer an explanation of how have the characteristics of India affected this decision.

2. Discuss the main advantages and disadvantages for Renault of using a Joint Venture mode compared to a Green Field entry mode. In your answer, explain the main differences also between the two modes in terms of control, risk, and flexibility. Include an action plan in your recommendation section which includes some steps to portray Renault as a good corporate citizen and to reduce its political risk.

Overall, Support your answers with examples and statistical/evidence and arguments in your answers

Skills: Report Writing, Research Writing

See more: case study renault enter indian market, renault green field entry india, renault india, entry modes renault india, renault joint venture india, renault enter india joint venture, renault enters india joint venture, advantages disadvantages joint venture india, answers case study renault enters india joint venture, advantages disadvantages renault using joint venture, joint venture mahindra renault case study, renault steps joint venture mahindra, recommendation renault india, advantages disadvantages renault using joint venture india, include answer explanation characteristics india affected decision, renault entry mode india, mahindra renault green field entry indian market, renault enters india joint venture case study, mahindra renault joint venture case study, renault mahindra launch logan india financial times, renault political risk, merchant renault, entry mode renault india, mode entry renault india, modes entry renault india

Project ID: #4010298

8 freelancers are bidding on average £24 for this job


Congratulation: ) You've come to the right place! Highest quality and delivery on time! Interested? Just PM me:) Sanaa

£29 GBP in 3 days
(147 Reviews)

Hello, I have understood what your project consists of and i am capable of writing answers to your questions regarding the entrance of the French auto producer Renault in India by making a Joint Venture with local auto More

£20 GBP in 1 day
(170 Reviews)

Prince 2, MBA and professional academic writer/ researcher. Sample from similar work attached.

£30 GBP in 2 days
(13 Reviews)

Dear Sir/Madam, I can do this. Kindly check personal email for more details. Thank you.

£25 GBP in 3 days
(15 Reviews)

I am interested to work with you on this job. I am a native English speaker. I have a masters in English literature. I have been teaching English at high school level for four years.

£20 GBP in 2 days
(11 Reviews)

I have written lots of essays and reports on various niches, and able to provide you quality and unique contents without any error. Please see PMB for details and samples.

£25 GBP in 3 days
(12 Reviews)

Hi, I have a good experience preparing such reports and would deliver top-quality results. Please see PM for more details.

£20 GBP in 2 days
(1 Review)

Hi, I live quite near the Renault Nissan plant and am Intimate with its affairs. This includes sales and strategy decisions so I'll be able to provide a thorough analysis of why they got here

£20 GBP in 30 days
(0 Reviews)