Develop a business proposal report based on a case study

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Project Budget
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Project Description

The Assessment Task

1. Research and compile data

2. Develop a Proposal

The final assessment for this unit is based on a Case Study


Ralph and Yang Wang purchased a large historical homestead in Kingsley

Hills several years ago; Kingsley Hills is a rural property in the Midlands of

Tasmania, approximately 70 minutes from the nearest capital city. It is

accessible by car and coach only.

Kingsley Hills has been promoted by the State Tourist Authority as a travel

destination offering serenity, comfortable guest houses, fine dining experience,

a small historical museum, Art gallery and gift store with a Gym and day


Ralph and Yang Wang have invested considerable time and money over the

past several years extending and refurbishing their large homestead so that it

is now ready to begin operations as a guest house. Kingsley Hills has

accommodation for twenty guests.

The guest accommodation is well -appointed. All rooms have private

verandas with views of the surrounding bushland. Meals are available in the

restaurant including a gourmet breakfast buffet and fine dining menu for the evening. The restaurant has seating capacity for 30 individuals. Ralph prides

himself on their excellent wine cellar.

Ralph and Yang Wang have employed you as the Manager of the complex

and your duties are to develop and introduce strategies, systems and

processes to develop Kingsley Homestead as one of the leading tourist

destination in Australia. Ralph and Yang Wang have a 5 year time frame for

this venture.

Your proposal needs to cover the following issues:

• Identification of the target market and an organisational structure in

relationship to the number of employees require and job allocation.

• The strategies, systems and processes you would introduce into you

strategic plan to monitor and identify methods in which planning can

provide continuous customer and delivery service improvements and

are communicated to both internal and external customers.

• Development of strategies' to ensure that all team members are

actively encourage and supported to participate in customer service

and delivery policy development and to assume responsibility and

exercise initiative as appropriate.

• Develop an effective mentoring and coaching plan to ensure that

individuals and teams consistently meet team performance standards

and maintain customer service and delivery standards in difficult


• Develop strategies' to ensure that customer service feedback is used

to monitor and improve all operational policies and procedures for the

benefit of all stakeholders.

• Establish strategies to ensure that all stakeholders are informed of

outcomes of customer service delivery. Ensure that these strategies

include documentation to aid identification of further opportunities for

improvement and areas for further development of the complex and


Present your proposal in a business report format

Class Text: Management Theory and Practice 4th edition by Kris Cole

You will be asked to:

• Plan and carry out the necessary research

• Develop a client questionnaire (feedback)

• Analyse and compile the research data

• Develop policies and procedures

• Identify target market(s) and an organisational structure

• Identify the number of employees and job allocation

• Present your proposal in the prescribed format

Looking to make some money?

  • Set your budget and the timeframe
  • Outline your proposal
  • Get paid for your work

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