Ideation report

The assignment brief requires completion of all questions 1 to 5 below:

1. Write a critical analysis of Osborne and Parnes’ Creative Problem Solving Process,

evaluating how well the theory works in practice. (15 marks)

2. Select one of the idea generation techniques covered in the lecture programme and,

working individually, apply it to generate creative ideas in response to the following


“Identify potential solutions to make tourism in York more eco-friendly”.

You will need to write up the technique you have used, provide evidence and an explanation

of the actions you have taken and how you have generated your proposed ideas, along with a

rationale for using your selected idea generation technique. (40 marks)

3. Write a summary of your personal learning from the course from the perspective of being a

“reflective practitioner” (Schon). You will need to demonstrate a clear understanding of those

aspects of the theory worked best for you / least well for you and why and how your thinking

has or has not changed or developed over the duration of the course. (20 marks)

4. Create a clear plan based on SMART principles of how you intend to integrate your

learning from the ideation module into the remainder of your MSc. (15 marks)

5. Consider how emotional intelligence (Goleman) may or may not contribute to effective

ideation. (10 marks)

Skills: Report Writing

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