Marketing & Business Analysis

Key purpose of assignment

One of our clients has recently invested in a new sales team to proactively target a particular market. We have been tasked with gathering account intelligence from the sales teams and then turning this into insight to drive the sales and marketing programme. You will manage the data acquisition and reporting aspects of the project.

Key responsibilities and activities

Development of a set of questions for an online audit to gather specific information on customer needs for IT services Work alongside our applications developer and account manager to create the online survey

Manage the testing/approval of the offline questionnaire and the online survey tool with nominated members of the client user community

Take the data captured via the survey tool and carry out detailed analysis to make sense of what the data is telling us and interpret trends

Compile a report for senior marketing client contacts. The report will cover the basics of replaying what the data is telling us, making interpretations and presenting recommendations for sales and marketing activities to drive revenue

Key skills/resources

Experience of technology industry

B2B marketing experience

Proven marketing and business analysis skills

Excellent communicator – both face to face and over the phone

MS Office skills especially Excel and PowerPoint

Skills: Marketing, Research

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About the Employer:
( 0 reviews ) London, United Kingdom

Project ID: #1202404

11 freelancers are bidding on average £1223 for this job


Dear hoylesj, Please check your PM For professional quote and details. Thanks Dhruvika

£750 GBP in 3 days
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I hold an MBA and am an experienced marketer. Please refer to PMB for more details. Thanks.

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Sales-marketing success-seasoned pro with over 17 years of work equity in IT services, telecom, ITES and consulting, I have been a heavy user of sales and marketing automation tools e.g. I regularly mad More

£2678 GBP in 17 days
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Expert Business plan writer here. Please refer PM for more details. Thank you

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I, Dr. K.V. Subramanian am a graduate in Electrical Engineering and a Ph.D. (Fellow) in Management from Indian Institute of Management, Bangalore. I have over 30 years of experience in IT & Management Consultancy, mana More

£1400 GBP in 15 days
(1 Review)

Hello, I have a Masters in International Business, previous experience with Deloitte in technology analysis of IT projects. Please find more details in PMB. Thanks,

£750 GBP in 30 days
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£1500 GBP in 60 days
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Hello! I have led and managed sales team and also done sales myself, I am psychologist and know how to make questionnaires and do statistical analysis and love doing research and analytic jobs too. This project would b More

£900 GBP in 30 days
(0 Reviews)

I am an experienced market research professional (MRSdip) and have previous experience of questionnaire development, data gathering and analysis. I have stated 60 days for completion of the project but this is dependen More

£1500 GBP in 60 days
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I am a research professional with 3+ years experience in the market research industry in Canada. I graduated from the Research Analyst Post-graduate Program in 2009 and have recently obtained my Certified Marketing Res More

£975 GBP in 30 days
(0 Reviews)