In Progress

Red Lobster Case Study

For this assignment, you will assume the position of a Marketing Executive who has given the task of coming up with a Marketing Plan for Red Lobster. Your Marketing Plan will be delivered to Mr Kim Lopdrup. He expects you to review and analyze the information provided in the case study, and then to develop the plan which will guide the restaurant chain’s marketing efforts for the 5-year period 2011 to 2015.

1) Your Marketing Plan should not exceed seven pages in length, with double spacing and 12-point Times Roman font for the text. You may also include up to three pages of exhibits (e.g., figures, tables, charts, slightly amended versions of exhibits from the case). Write and edit your marketing plan carefully. Ten percent of your grade will depend on the clarity with which you present your analysis, recommendations, and justification. Make sure you read through the finished document yourself before you hand it in.

2) Generally, a Marketing Plan intended for an internal audience to give direction to a firm will comprise the following sections:

i. Executive Summary

ii. Situation Analysis

iii. Market-Product Focus

iv. Marketing Program Strategy and Tactics

v. Financial Projections

vi. Implementation Plan

vii. Evaluation

The marketing plan that you develop for Red Lobster need NOT include the Financial Projections and the Implementation Plan (i.e. sections “v” and “vi” above). You may refer to Appendix A of Chapter 2 in the course textbook for tips and an example of a marketing plan – pages 48 to 61).

3) Please don’t use any information obtained outside of the case in your case analysis. You may, however, use your assessment of the economic conditions and competitive environment prevailing in 2010-2011 as you write the marketing plan. However, do not assume that the marketing strategy that Red Lobster has actually used to date is the best course of action.

Skills: Business Analysis, Business Plans, Marketing, Report Writing, Research

See more: red lobster case study, case study red lobster, red lobster marketing plan, red lobster case marketing, red lobster executive summary, red lobster case, lobster case study, red lobster market plan, red lobster implementation plan, case study marketing plan, use case include example, use case include, red point, economic times, clarity information, year financial plan, roman iv, study marketing, write chapter, use case, study, restaurant marketing, projections, mr best, marketing executive

About the Employer:
( 4 reviews ) New York, United States

Project ID: #4487410

Awarded to:

dmjuma

I am an accomplished academic writer with over six years experience, I have delivered over 3000 academic papers over this period. I am certain I will deliver top notch quality paper for you. Check PM for more details.

$38 USD / hour
(189 Reviews)
6.8

7 freelancers are bidding on average $39/hour for this job

JonnaNueros121

Let's make the professional deal with an experience academic writer.Thanks!

$51 USD / hour
(25 Reviews)
4.8
patmu

Hi,I am an accomplished essay writer with top notch writing skills.I have delivered over 1000 essays including marketing plans.Kindly see the PMB.

$52 USD / hour
(43 Reviews)
4.7
tuhindo82

Dear I have just seen your Job posting and upon reading thoroughly, I felt strongly that I would be the most qualified contractor for your project. I have vast experience in IT / project management and website manag More

$44 USD / hour
(15 Reviews)
3.9
mdmridha

Ready to make plan for you . Thank you .

$33 USD / hour
(1 Review)
1.4
rocio150

Lista para empezar a trabajar

$33 USD / hour
(0 Reviews)
0.0
TigerMedia

We are a consortium of freelancers that can combine our varied experiences to give your project the best outcome.

$39 USD / hour
(0 Reviews)
0.0
freelancer1701

We are a team of highly qualified freelancers with experience across varied domains (Bankers / CA / MBA / Doctors) We guarantee the best outcome for your project.

$33 USD / hour
(0 Reviews)
0.0