PR case study analysis-Tesco horsemeat


A case study analysis (2,400 word) report that will reflect a PR crisis situation experienced by Tesco company. All the information about the Tesco case study, all the references needed and journals are provided. The word count is equally split between each question. You can just number each question with your answer but include only one bibliography. Throughout all answers you expected to refer to the case study. This work is academic nature and you are expected to read widely around the topic and apply to relevant theory.

1. Critically evaluate the effectiveness of Tesco’s crisis management skills.

2. To what extent did the scale of the crisis limit the damage to Tesco’s reputation?

3. What was the impact of competitors’ action on Tesco’s image?

4. Discuss the role social media played and whether it helped or hindered the crisis management process.

5. What is the likely long term impact of this crisis on Tesco’s reputation?

Skills: Marketing, Report Writing, Research, Research Writing

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