Dynamic Pricing Research

  • Status Closed
  • Budget $225 - $375 AUD
  • Total Bids 17

Project Description

I need a report on all instances of the use of dynamic pricing by company across industry segments. For all instances I need data/reference points on the case for and against dynamic pricing based on its performance for that instance. I need a full summary of the pros and cons of dynamic pricing and for which industries it works best. All data needs to be referenced and footnoted.

An example of an instance is:

Industry

Sport/Entertainment

Company

National Basketball Association (NBA)

Dynamic Pricing Instance

All most all NBA teams now use dynamic pricing to sell tickets since 2012.

Case FOR Dynamic Pricing

NBA ticket revenue increased 6% YoY as a result of dynamic pricing. Customer response has been favorable.

Case AGAINST Dynamic Pricing

It may encourage season ticket holders to not renew if dynamic pricing is lower than their average ticket price.

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