NATURE AND FORMAT
You are required to submit an individual 3500-word report.
Imagine that you are employed by an international company and that you have been charged with the task of producing a report for your CEO to aid in the formulation of the internationalisation strategy of a company. The company need not be a real company. Given the requirement to relate your report to the background to the company and its strategic objectives (see section on Background below) it will normally be easier to use a fictitious company rather than try to find a real company that fits in with the background conditions.
Overall, the purpose of the assignment is for you to demonstrate your practical understanding of the topics covered in the module as well as to develop your skills in preparing reports for managers. You are advised to read the notes carefully and follow the recommendations made. Failure to comply with the guidelines may well lead to a reduction in grades.
BACKGROUND TO THE COMPANY
??The company is an Asian or Latin American firm considering entry to Europe.
??The company is working in either in the manufacturing or services sectors.
??All the major US MNCs in this industry are firmly established in Europe and they are involved in significant R&D and product development work in their European subsidiaries. Similarly the major European MNCs in the industry have subsidiaries in the US and they are involved in significant R&D and product development work in the US. The subsidiaries of US and European MNCs in Asia and Latin America are engaged in very limited R&D and product development work.
??Your company has an international joint venture with the leading German MNC in this industry. The German MNC is unhappy with the performance of the joint venture because of what it regards as theft of its intellectual property by its Asian/Latin American partner.
??The most important strategic goal of your company is that it plans to enter Europe to develop its capabilities in the areas of R&D and product development and to become one of the technological leaders in this industry. They hope to use the technological knowledge gained from the investments in Europe to develop products and production processes in their home base and to use
this to expand their exports to Europe and the US. It is not a major objective of the company to export from its European subsidiaries
Your must select an industry in which the firm is located and clearly identify all the major industry specific factors which may affect the selection of the European country. You must also consider any institutional and cultural factors which affect the selected industry, and impact of any industry-specific factors on organisational structures and control strategies.
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