I am studying MSC so It has to be very professional and academic !
its 3,000 words report , if we divide the essay in 3 chapters , the first chapter ( literature review through academic journals ) must answer the question of WHAT MARKETING IS ? it must show different point of views from academic writers about what marketing is and also my critically writing about what publish academic say about marketing plan and considering it academically and passive .
the second chapter represents and introduce the marketing plan for a city ( which i have chosen it before and tutor accepted it to work on . I have to send it to you ) after introduce all important aspects of it , I need to compare the plan to the first chapter . ( with the academic writers point of view ) then talk about my plan , its strenghtess , weaknesses, opportunities and threats ( all compare to the first chapter , WHAT MARKETING IS )
the last chapter is investigation about my plan . to say how successful was the plan , what actually happened and what didn't happened . ( it needs to read some new paper online ) to see what happened in real , and its gonna be the smallest part just few sentences
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