Market research for stationery industry in Indonesia

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Project Description

We are a Japanese consulting firm currently working for a client in Japan

and wish to undertake a brief market research to identify the potential opportunities to market our products in Indonesia.

Our focus is initially on stationery industry such as pens, note books, sticky tapes, correction tapes and etc.

For your information, the below is the leading companies in this field and the commodities we assume.

KOKUYO: [url removed, login to view]

FABERCASTELL: [url removed, login to view]

What we need from researchers are as follows.

1. Executive summary of market overview with market size, market growth,

trend, players and products in Indonesia.

2. Total market size and growth (volume and value) in the last 3 years in Indonesia.

(Please specify the name of items you refer to)

3. Identify the major players (both supply side and demand side) in the stationery industry in Indonesia.

At least 10 names each for suppliers, distributors/dealers, retailers are


4. Analysis of the basic structure of the market of these products in Indonesia.

(Who sells what products to who, where, at what price, how)

5. Analysis of business models of major distributors, dealers, retailers

(who are the major players, their annual sales figures, what are their strategies and markets they sell to) in Indonesia

6. Listing of a comprehensive range of these products that are marketed in Indonesia

7. Which of these products are in strong demand in Indonesia

8. Research into all businesses and websites that are dealing in stationery goods in Indonesia.

Important remarks

Preferable Indonesian residence.

We are prepared to offer approximately $250 for this project.

We want researchers to cover the market of the stationery industry

If you refer to the specific statistics which you obtain from the third party,

please let us know the name of the source.

Secondary information is acceptable.

The report needs to be written in English in power point format.

The source of the statistics is always required.

If you estimate the number for the market size, please specify the

logic behind the estimation.

Skills required:

Market Research, Marketing, Report Writing, Research, Sales

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